On May 26, 2009, Robert Lustig gave a lecture called “Sugar: The Bitter Truth,” which was posted on YouTube the following July. Since then, it has been viewed well over 800,000 times, gaining new viewers at a rate of about 50,000 per month, fairly remarkable numbers for a 90-minute discussion of the nuances of fructose biochemistry and human physiology.
http://www.nytimes.com/2011/04/17/magazine/mag-17Sugar-t.html?_r=3&ref=homepage&src=me&pagewanted=all
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